Are you focussed on building a product or a brand?
 
If you develop a clear brand strategy, it will help you:
stand out against your competition;
be purposeful with all your actions; and
position you to attract your ideal customer.
 
The Fruitful Brand Blueprint guides you through the 10 most important stages of branding.
In each section the therory, examples and working method will help you create your brand strategy.
 
In this eBook you'll learn:
Brand Purpose - framework and how to set yours
Brand Values - why your values will attract your ideal audience
Brand Position - how to determine the best brand position 
Brand Name - types of brand names, brainstorm method and the fruitful evaluation
Brand Personality - what are the 5 frameworks and the 42 personality traits and characters
Brand Colours - what emotions colour evokes and their meaning to best match your values and personality
Brand Language - how to define your brand language so that it is unique and consistent
Brand Identity - what to include and logo styles
Brand Touchpoints - develop your customer experiences to delight and consistentyly deliver
Brand Story - formulas to develop your brand story to connect at an emotional level
 
A well defined brand will change the way you do business. An effective brand will attract instead of interrupt. This can be a game-changer for your business growth.