Episode 10: Organic Growth & Sustainable Marketing with female founder, Laia Canales-Cushing
Welcome to Episode 10 of the Fruitful Entrepreneurs Podcast! 🎙️
In this episode, we welcome Laia Canales-Cushing, the inspiring founder of Siora, a value-driven startup in the skincare industry based in New Zealand. Laia joins us from New Zealand and shares her entrepreneurial journey, the challenges she faced while building her brand from the ground up, her dedication to sustainability and her vision for the future of skincare.
Tune in to learn about:
The inspiration behind Siora and its unique approach to natural skincare.
Laia's insights on navigating the competitive beauty market.
The importance of sustainability and ethical practices in product development and what is truly means to live and breathe sustainable values through your entire business operation.
Tips for aspiring entrepreneurs looking to break into the beauty industry.
Whether you're a budding entrepreneur, a skincare enthusiast, or simply curious about the world of female startups, this episode is packed with valuable insights and inspiration.
Laia Canales-Cushing
With a comprehensive international background in the corporate world, founder and product developer Laia started her journey to creating skincare very organically when a soap-making book inspired her to begin experimenting with the process of creating products for herself and her family.
With a minimalist approach to each product release, Laia remains passionate about procuring and combining the highest quality ingredients and only providing the essential combinations.
"The last thing that people need right now is more complication, my goal is to give my customers exactly what they need for comprehensive skincare, no more, no less, just the essentials."
In this episode we talk about
brand values, sustainability, product development, wellbeing and more.
Catch the Episode here
You can watch the interview video on Youtube or listen on Spotify.
Learn more about Siora
Siora makes sustainably curated formulations for independent busy individuals looking for natural skincare with a premium sensory profile and high efficacy.
Combining clinically proven New Zealand-grown bioactives and Mediterranean botanicals, our primary focus when constructing a product is twofold:
Simplicity - is this exactly what you need and nothing more?
Effectiveness - will this produce the desired result without doing long-term damage to either you or the environment?
The Fruitful Entrepreneurs Podcast
The Female Founder Series was created to raise the visibility of successful female entrepreneurs.
You can't be what you can't see.
Shelley Tilbrook hosts inspiring female founders to discuss their entrepreneur journey, challenges, lessons and success.
We explore a range of business topics including purpose, leadership, scale, courage, mindset, mental health, technology, brand, marketing and more.
Fruitful Entrepreneurs Podcast aims to increase the visibility of female leaders in business to inspire a limitless mindset to build your own bold blooming brand, unleash your femme power and positively impact others with a purpose-driven business.
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