May 17, 20212 min read

Concise Copywriting

Avoid being too wordy with your written form to hold the readers attention and communicate a clear message.

We'll try to keep this short!

You see, less is more when it comes to writing wether it is for your website, social media, marketing, email campaigns, presentations or business reports.

Here's some quick hacks to save you time with your copywriting.

Firstly, why is this important?

Keeping your copy tight is beneficial for the following reasons:

Communicate clearly;
readers will recall easier;
doesn't dilute your message;
hold reader's attention;
lasting impact;
save reader time;
brain can interpret faster; and
simple language for easier comprehension.

Here are some common shortcuts to replace phrases with one or two words.

Wordiness can confuse a reader. Shorten your sentences with these simple replacements.

A number of........ replace with - several
In order to.... replace with - to
At the moment.....replace with - now
To this day...replace with - Currently
Have to....replace with - must
In the month of December.......replace with - in December
People who are experienced travelers......eplace with - experienced travelers
At Christmas time....replace with - at Christmas
The hat belonging to Shelley......replace with - Shelley's hat
With regard to...replace with - regarding
In the event that.....replace with if
Subsequent to...replace with after
It is apparent that... replace with - evidently
the possibility exists for...replace with - potentially
Prior to....replace with - before
In reference to...replace with - regarding
Submitted a resignation...replace with - resigned
Provide with information...replace with - inform
Due to the fact that...replace with - because

This doesn't just apply to headings, hooks and sub-headings.

The power of words to express not impress

If your language confuses people, you will lose them, so use words that the average layperson can understand. Remove technical jargon unless you are conversing with other experts who will understand your industry terms or unless you are teaching.

Keep it straightforward for clarity and go for a $0.05 word over a $5 word.